BluNori is a premium aquatic lifestyle brand that brings a beautiful high-performance selection of aquatic wear to professional and amateur swimmers and watersport enthusiasts. 

BluNori is created to address the gap in attractive swimwear varieties that are suitable for performance swimming. Our design team comes from luxury fashion background and are committed to flex their skills to bring you the most unusual and visually mind-bending swimsuits and other aquatic lifestyle products. The BluNori team are all swim enthusiasts, some have been competitive swimmers, rowers and other aquatic sports. We truly embody our mission through and through.

Nori means seaweed in Japanese. BluNori is inspired by Chondrus Crispus, also known as Irish moss, which in bright sunlight displays a shifting bluish color much like that seen on oil slicks or soap bubbles. The seaweed tips bend sunlight to reflect blur and ultraviolet light, and create an iridescent effect. 

At BluNori, we believe in the power of fun, dare to be different, and thoughtfulness to bring an active aquatic lifestyle to people. Our mission is to create products and experiences that celebrate the inner child in us, embrace the magic of water, and encourage our fantasy to blossom.

Every building block of our business is geared towards a more connected sustainable world:
>> We invest in sustainable practice, from on-demand manufacturing to eliminate product waste, to sustainable packaging.
>> We invest in factories with safe and ethical working conditions that pay above a living wage so that the people who make our products have time, energy, and resources to connect with the people they love.
>> We invest in products made from thoughtful and responsible materials, because what we make is connected to the wealth of the earth we share and the health of people in it.
>> We invest in telling stories about real people and the vast cornucopia of communities that make up the world.

BluNori design is largely influenced by Japanese arts, culture, and lifestyle. We have several permanent Japanese-inspired collections: Nippon, Anime Utopia, Mochi, and Naruto. We also take inspirations from many other things: visually striking pop-arts, geometric beings, random animated objects, and quirky things that bring smile to our faces. 

We infused the Japanese minimalism and understated elegance approach in our base garments that act as a canvas for the prints. There is no limit to our designs and creativity, and we will explore whatever we fancy.

BluNori products are made on-demand, which means every piece is made only after a customer places an order. We also embrace the slow manufacturing approach, which allows us to plan our supply chain carefully by taking into accounts the sustainability factors: implementing zero waste policy, using organic and recycled materials as much as possible, and putting quality at the forefront of each product so it will last for many years to come. 

The components and raw materials are sourced from Spain, Germany, Lithuania, Colombia, Taiwan, Vietnam, Cambodia, and China. They are then manufactured (including dying and printing) in the US and Mexico.

BluNori is founded by former luxury fashion brand executives and designers. Our product developers and designers are based in the US, Japan, and Switzerland. Besides coming from fashion background, they are also deep-rooted in the swimming world and other aquatic sports like rowing, sailing, diving, kayaking, and surfing. Water adventures are an integral part of our daily life and the DNA of our brand. We understand what works well when you are in contact with water, and we design our product portfolio based on your needs.